About Me

Interviewer: “So tell me about yourself”

Me: “I’m a human rights for all black cannabis loving hash chiefing athiest believing headline writing Hunter S Thompson idolizing Hormozi work ethic having six foot two sauna baking “salt fat acid heat” cooking “power of now” feeling gym gyming party wildin’ easy going anime raised big hearted yolo reminding friend and family caring nap taking dreadlocked straight LGBTQ+ diversity appreciating American boy” 

Interviewer: “No, I meant about your work”



Me: “Oh…I’m a copywriter” 



Interviewer: *face palms*

—

“Ahhhhh chuuuu!!!” Oh god sorry - I usually sneeze when someone’s reading about me.

I promise I’m not crazy. About creative copywriting sure, everything else, eh. 

(Skip to “So why am I saying all this?” if you’re not trying to read all this): 

Once I raved for 8 hours straight, and immediately started thinking of headlines in my head on the Uber trip back to the office. My phone died. It was on a Sunday so it’s ok - didn’t disrupt anyone’s peace. I was there the Saturday night before trying to write lines for Listerine, and figured “oh this’ll just be a short thing I go to”. Boy oh boy did I have a blast. On the way back home from the office, I poured the headlines out into my Notes app. And then crashed once I saw my bed. And then woke up and wrote some more. 

When I was really trying to get the ghostwriting business off the ground two years ago, I sold plasma to pay for a $30 google workspace subscription, just so that I could send more email outreach copy. Was it worth it? Yeah. When you’re doing cold outreach, any response is a good response, and I got responses - Nos, but it was better than nothing. And it was all because of the copywriting tips and tricks I scoured the internet for (this was before The Academy at GS&P). It’s one of the first moments I look back on that makes me laugh a little bit because it was the first time I thought to myself “huh, I’m getting better at this”. 

Talk about putting fuel on fire, coming to The Academy just BOOM - exploded my passion for the craft. 

On the 10th of May in the year of our lord 2026 I finished my first spiral notebook - every line filled with headlines and ideas for different brands I liked or wanted to try writing headlines for. A creative director (Brett Shea) at The Academy recommended that we try to do 100/20 sprints, where we write 100 headlines in 20 mins. I practiced that over and over and over again for about 3 weeks straight. Now I have hundreds in there. And most of them are terrible haha but for the ones I think are ok, I have a nice bag of ideas to pull out when the chance arises. And now, as a result, I’m more comfortable with busting out lines for brands I have no understanding of. Write until you get it I say. 

The biggest effect of that exercise is that I don’t edit before I write anymore. Or at least I do it way less than I used to, and it’s been really freeing in a sense. Because all I have to do is write. I can curate when necessary, or let the Art Directors curate (as Vivi and Sadie and Rachel would tell you). 

Because this, creative copywriting, is something I can see myself doing forever. 

It’s fun, it’s conceptual, it’s creative, it’s challenging, it’s writing, it feels therapeutic sometimes, and it's something I just do now, like breathing almost, especially when it comes to writing headlines or finding insights or simply ideating. 

And also, if I'm being real, I just don’t have the will to work in any other way haha.

So there it is - me in a nutshell. 

Would love to get to know you too, just hmu ("hit me up").