About Me

Interviewer: “So tell me about yourself.”

Me: “I’m a human rights for all black Cannabis lovin' hash chiefin' atheist believin' headline writing Hunter S. Thompson idolizin' Hormozi work ethic havin' six-foot-two sauna bakin' “salt fat acid heat” cookin' “power of now” feelin' gym goin' party wildin’ easygoing anime raised big-hearted yolo reminding friend and family caring nap taking dreadlocked straight LGBTQ+ diversity appreciating American boy.” 

Interviewer: “No, I meant about your work.”



Me: “Oh…I’m a copywriter.” 



Interviewer: *face palms*

—

“Ahh chuuuu!!!” Oh god sorry - I usually sneeze when someone’s reading about me.

(Skip to “So why am I saying all this?” if you’re not trying to read all this)

Background-wise, I'm not that special. 

First-gen American, child of immigrants from West Africa, oldest of three, lived in Atlanta, Ghana, New York, Connecticut and now California. I've been to every one of the thirteen colonies haha. Recreationally, I played a lot of basketball and volleyball, and a little bit of soccer growing up. And like everyone, I like to write, travel, work out, rave, eat fruit, see art, make art, go clubbing, trip, take hot showers, eat warm food when it's cold or cold food when it's hot, a glass of wine in the winter, acquire wisdom from those better than me, spend time with chill ambitious people, and pursue the things that make me happy day in and day out. 

The only thing I'm really crazy about is creative/conceptual copywriting. 

Once upon a time, I filled an entire college ruled spiral notebook full of headlines. It was two days ago. And it took me a week. How? 100/20 splits - 100 headlines in 20 mins. One of our instructors at The Academy recommended it and I took it to heart. And now, I'm on to the next victim - another spiral notebook. Always ready to go. 

Once upon another time, I made YouTube playlists and mood boards on Pinterest collecting all of my favorite ads, and rewriting the ones I liked the most to get a feel for the cadence and flow and tones. And also because some are hilarious. My collection grows by the day. 

Once upon another time, I raved for 8 hours straight, and the first thing I did was write headlines. And then I crashed. And then I woke up, edited some videos, and got right back to writing headlines. Not because I had to but because I wanted to. This was when I realized it had become a habit. 

And it's starting to get fun. Because some lines feel really physically good to write.  

The first time I felt it I was like "there's no going back." 

Because this, creative copywriting, is something I can see myself doing forever. 

It’s fun. It’s conceptual. It’s creative. It’s challenging. 

It’s copywriting. 

It feels great despite the writer's block sometimes, and it's something I just do now, like breathing. Especially when it comes to writing headlines or finding insights or simply ideating. 

And also, if I'm being real, I just don’t have the will to work in any other way.

So there it is. 

Me, in a nutshell!

Would love to get to know you too, just hmu ("hit me up"). 

Let's work together :)